By Alberto Gonzalez
Marketing4eCommerce Editor
LSpanish brands are increasingly adopting the use of mobile wallets to offer exclusive experiences and special promotions to their customers. Captain Wallet by Brevo 's platform has become key in this transformation, facilitating the digitalization of loyalty cards, coupons and VIP access. Below, we analyze how different sectors are using mobile wallets to improve the customer experience and encourage loyalty.
Examples of brands using mobile wallet in Spain
Local and specialty shops
Local businesses are also adopting mobile wallet marketing solutions to compete with large chains. They use this channel to offer digital stamp cards and discount coupons that customers can store in apps like Apple Wallet and Google Pay. This technology not only helps build customer loyalty, but also increases traffic to their establishments through geolocalized notifications, alerting users of special offers when they are nearby.
Exclusive events and experiences
The wallet has revolutionized the way consumers albania number data access exclusive events and experiences. Music festivals, sporting events, and product launches have adopted the use of digital cards to offer attendees a unique experience. For example, at music festivals, attendees can receive VIP tickets and promotions directly on their mobile devices. This digitalization not only facilitates access, but also allows for more dynamic interaction with the audience through personalized push notifications.
Supermarkets and large stores
Leading brands are at the forefront of mobile wallet use. These two brands have digitized their loyalty cards, allowing customers to access deals and discounts directly from their mobile devices. This strategy not only simplifies the purchasing process, but also improves direct communication with customers. Personalized push notifications inform consumers about promotions and special events, increasing customer engagement and loyalty.