In-App Purchase Titles and Descriptions

[sharminakter]

Additionally, Apple Store has two unique elements that Google Play doesn't offer: keyword field and subtitle.

Conversely, Google Play offers a short description field, which Apple does not.

Other differences between platforms relate to the factors used to rank and present apps:

Apple Store Ranking Factors
Here are the main ranking factors for iOS apps in Apple's App Store:

App Name
App Subtitle
App URL
Keywords
Facilities and commitment
Reviews and ratings
App Updates
Google Play Ranking Factors
Here are the ranking factors that Google Play prioritizes:

App Title
Short description of the app
Long description of the app Facilities and commitment bulgaria phone data Reviews and ratings IN-App Purchase Titles and Description Sapp Updates
ASO ranking factors
ASO Keyword Search
Keyword research is the foundation of any good ASO strategy.

In fact, app store search engines suggest apps that best match the keywords entered by users.

So you can and should leverage keywords in every field provided by app stores. Including app names, URLs, and descriptions.

But first of all, you need to do keyword research .

What is ASO Keyword Research?
ASO keyword research is the process of finding, compiling, and analyzing keywords that are relevant and likely to improve the visibility of your app.