You don't have to start from scratch

[rifathasan]

When an ad stops working, it can be tempting to start over. But it’s not always necessary to create a new ad. Adjusting your ad message or campaign structure can have a significant impact. The ad below from Diggity Marketing encourages people to download an SEO case study they can use to increase website traffic . It’s an attractive proposition for the ad’s target audience : website owners.

case study facebook ad
But there are many reasons why this ad might stop working: people might see the ad over and over and get bored, or competitors might come along with a similar offer. The good news is that Diggity Marketing has a variety of options for how you can change your Facebook ad campaign:

You can keep the case study offer facebook database but change the message, for example by adding specific revenue figures to the ad or turning it into a "How to" offer.
They may swap out the case study for another existing offering. This is a good strategy if you've already invested in content marketing and have a library of resources to draw on.
You can package the same information into a pre-recorded webinar or free online course and use it as a sales pitch. It's an easy substitute that may appeal to people who prefer video learning.
The third option is almost exactly what Diggity Marketing did. The ad below shows that the offer has changed from downloadable case studies to free training that will help users build affiliate sites. The free training likely contains the same information as the downloadable guides, but is displayed differently.