Internal linking is the process of hyperlinking to other pages on your site. Unlike external links (or outlinks), which are hyperlinks that point to pages on other sites, internal links keep users on your site. They should not be confused with “internal links” (or backlinks), which are links from other domains that point “inside” your site. Internal links physician database also make up the architecture of your site. If you imagine your site as a pyramid with the home page at the top, your internal link profile forms the structure of that pyramid. Ideally, any page on your site should be accessible in no more than three clicks.
internal linking structure
Internal linking is one of the foundations of SEO because it helps tell web gurus which pages are most important, next most important, and least important on your site. Internal links are created using buttons, clickable images, and anchor text, or the clickable portion of a hyperlink that links to another page. Here's an example of what anchor text looks like on the front and back of a site.
SEO internal linking - anchor text example
When a page's anchor text contains the page's target keyword , it helps improve the SEO value of that page.