When it comes to running Google Ads, there are a few dos and don'ts for campaigns:
Don't choose a Smart campaign without exploring other types first. Google makes Smart campaigns tempting for advertisers who don't want to put in the time and effort , but working hard on your own custom campaigns can be worth it.
Choose a mix of campaign types based on your business's PPC goals. It may take some time or tweaking to find the right mix of PPC campaigns that works for you.
Pay attention to the settings for each individual gambling data india campaign. Since different types of campaigns can achieve different goals, each will likely require unique settings and structures. Some campaigns may take longer to create than others.
Don't get too carried away with the settings. You can always change them later!
Get out of your comfort zone. The only way to find out if a campaign can achieve better results is to try something new.
Don't do this without solid PPC reporting! Use the data to run tests and identify clear winners.