It is considered best practice for pages with internal links to open in the same tab after a click. Users can simply click the back button to find the page they were on before. This is the opposite of external links , which should open in a new tab. Otherwise, your links are more likely to send the user away from your site than to keep them there.
3 Advanced Internal Linking Strategies
If you already have internal links scattered overseas chinese database throughout your site and want to leverage them even more, here are some more advanced strategies for internal linking.
Main pages and topic clusters
Pillar pages are high-level pieces of content that provide extensive information on a main topic. All main pages have internal links to comprehensive articles on subtopics related to the main topic. While creating topic pages on your site isn’t necessarily a cutting-edge concept, it does take a lot of time and resources. However, having multiple topic clusters strengthens your internal linking profile and establishes your topical authority in the eyes of Google’s crawlers.
internal linking with pillar pages and topic clusters
PageRank formation
PageRank sculpting is the process of using your site’s PageRank more strategically through internal links and nofollow tags . What often happens is that site owners direct link equity to pages that simply don’t need to rank! PageRank is hard enough to earn, so wasting it on pages that don’t add value or convert users is less than ideal. While users can no longer see their PageRank, Google still views PageRank as an indicator of the authority and value of web pages. Most of your site’s PageRank will be concentrated on the homepage, so navigation and footer links are extremely important. For more information on how to use this strategy, check out this guide to PageRank sculpting.