Statistics have shown that 74% of consumers are willing to share personal information with brands. For email marketing specifically, 77% of consumers worldwide are willing to share their email address with brands if given the right incentives. Zero-party data is the most effective and valuable data you can acquire. Let’s dive deeper in the benefits of zero-party data and why you should leverage it, especially for email marketing. 4 Reasons To Adopt a Zero-Party Data Approach in Email Marketing Zero party data is about giving consumers what they want.
But it’s not just about brazil whatsapp number list consumers. It’s also beneficial for business owners and newsletter operators looking to grow. Here are four reasons why you need to adopt a zero-party data approach in email marketing: concerns. Zero-party data presents zero violation to privacy laws. When a consumer decides to share data with you, this is a direct consent that no other data collection approach can guarantee. This approach makes the consumer an active participant in the data collection process.
The consumer gets to choose which information they’re okay with sharing and which information they prefer to keep to themselves. This is especially true when the brand is transparent about how the data is going to be used and for what exactly it’s going to be used for. This makes the process ethical and clear, as there are no invisible cookies that track consumer behavior and interactions. Accurate Data A zero-party data approach provides the highest accuracy rate.