The DEI paradox: navigating backlash and progress in 2025

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Diversity, equity, and inclusion are at a crossroads. Learn how to address backlash while driving meaningful progress in your thought leadership strategy.


The DEI paradox: resistance, evolution, and the future of work
Diversity, equity, and inclusion (DEI) is no longer just an ethical imperative; it is el-salvador mobile phone numbers database a strategic business priority. As organisations navigate the complexities of the future of work, DEI is emerging as a critical driver of resilience, innovation, and employee engagement. Yet, the conversation is far from straightforward.

During our “Thought leadership for the evolving people agenda” event, experts explored the paradox of backlash and progress shaping DEI in 2025. While resistance and retrenchment are increasing, many organisations are simultaneously expanding and deepening their DEI strategies, creating both challenges and opportunities for leaders.

The backlash against DEI

DEI has become a focal point in cultural debates, especially in regions experiencing heightened political polarisation. In the US, the term “woke” has been weaponised, fuelling scepticism and opposition to DEI initiatives. Similar dynamics are emerging in Europe, where political shifts and populist movements are amplifying resistance to inclusive practices. For example, high-profile organisations like Coca-Cola have faced public backlash, underscoring the need for thoughtful, authentic approaches to DEI.

Media scrutiny reflects this tension. Mentions of DEI in mainstream discourse have increased tenfold over the past five years, with a 60% rise in the last year alone. However, this increased visibility has brought DEI strategies into the spotlight, often as points of contention in broader societal debates. For CHROs, the challenge lies in maintaining momentum while navigating a polarised landscape.