Knowing the audience Data helps you to get to know the

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People you want to reach with your Content Marketing strategy. You need to know who they are, how they live, what they like, their challenges and motivations, what problems they need to solve, and other characteristics. This way, you will better understand how your content can be relevant to people. With this information in hand, you can describe the strategy persona, which summarizes your ideal customer’s profile, interests, needs, and behaviors.


This persona is a picture of the person your content should aim to reach. Planning your philippines telegram database content Data analysis helps you understand what people are searching for on the Internet. Google searches reveal users’ search intentions and topics you can address in your content to meet them. In this way, data helps you find out what type of content is more likely to attract interest and traffic.


Moreover, if you deliver good content that answers users’ questions, you have a great chance of achieving good positions on Google. Mapping the content channels Data analysis also shows which channels are best for publishing and promoting content, such as blogs, Facebook, Instagram and email. The persona may pass through several channels along the buyer’s journey. So, it is important to understand which platforms are used during this journey to lead the persona to the purchase.