Social media animation: 5 post ideas for your local pages

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Today, Facebook has 32 million active users in France, LinkedIn has 27 million and Instagram has almost 24 million 1 . It is no longer a secret that social networks are an essential and central tool for any company wishing to develop its audience, and by extension, its activity.

More and more brands understand this and are setting up drive-to-store campaigns in order to redirect their digital audiences to their points of sale.

Unfortunately, it is not enough to publish some content on social lebanon mobile phone number list networks to convince your subscribers to go there.
Indeed, at a time when it is estimated that a person is exposed to 1200 advertisements per day 2 , being present is good, knowing how to animate your community is better.

Find out now how to convince your prospects and future customers to come to you through 5 post ideas.


1. Share compelling and convinced customer testimonials
2. Take your audience behind the scenes
3. Be transparent
4. Organize a contest
5. Ask your subscribers
6. Our advice
Conclusion


share customer testimonials social networks

1. Share compelling and convinced customer testimonials
Did you know that it is estimated that 87% 3 of users read customer reviews before buying. A company that shares the reviews it receives reinforces its prospects and reassures them: trust is reinforced by reading the opinion of an objective customer. It will remove any doubt that may exist and will influence the purchase. It
is in your best interest to share your customer reviews with your audience, this will increase your credibility and allow you to differentiate yourself from your competitors.

You have several options to highlight these testimonials:

Share a customer review posted on Trustpilot or Google My Business
Show a customer's experience


gopro share customer testimonials instagram

GoPro shares customer experiences in video on Instagram


You can share your customers' reviews in the form of classic posts or via carousels in case you want to highlight several. Video can also lend itself very well to the exercise and create more interactivity .



take audience behind the scenes social networks

2. Take your audience behind the scenes

By showing the secrets of your business, you create a feeling of closeness with your subscribers: 56% of customers remain loyal for life to a company that shows transparency because they trust it 4 . They will feel more involved and this will make your company more human and concerned.

To do this, you can show different things:

Your premises (factories and/or offices)
Your teams: what they like, their missions
Your partners
Your news: moving, partnership, recruitment
stellantis&you interview partners linkedin

Stellantis&You Normandie publishes a video interview with its partners on LinkedIn.


We recommend using video to make your content more lively, dynamic and interactive. The carousel can also show an evolution through several photos.



be transparent on social media

3. Be transparent
As mentioned above, a consumer will be more loyal if you are transparent. By revealing behind-the-scenes or so-called “secret” information, you can both create reassurance about your services and products, differentiate yourself from competitors and engage your audience .

For example, you can create a post to justify your costs and prices, tell your story with a timeline, give tips and tricks…

The ideal is to produce this content in the form of infographics : the data will be accessible, attractive, intuitive and will catch the eye.

jenesaisquoi diagram justification price

Jenesaisquoi justifies its price with a diagram on Instagram

You can make these posts as a classic publication, or if you have the skills, do it via an animated video for even more interactivity.



organize social media contests

4. Organize a contest
Running a contest on one of your networks boosts your engagement rate and visibility when your audience participates by commenting, liking and subscribing. Contests often create an event (especially when they are rare and unexpected) and help promote your business. For example, you can create a game or quiz and draw lots among the people who answered correctly or create a link to an internet form on your site, which will increase traffic to it.