Infrastructure Transition Monitor

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Decarbonisation, smart technology and changing mobility needs create the need for radical transformation in infrastructure. Despite its status as a leader in the field, Siemens wanted to speak out with authority on the future of the industry, using thought leadership as the medium.

The aim was to produce a repeatable study that shows how far countries have come in transforming their infrastructure, and how that change could be accelerated with the help of digital technology. The study is intended to position Siemens as the number one thought leader in its space, creating awareness of the opportunities offered by innovative technologies to address the major infrastructural challenges of today.

To do this, FT Longitude and Siemens polled 1,400 senior executives from a range telemarketing leads, chile telephone number data of industries around the world. The result is a comprehensive view on the progress of the infrastructure transition and the challenges of this huge undertaking.

ACTIVATION: The campaign content is split into three spheres of insight, comprising the regional, city and industry perspectives in the survey findings. The research is supplemented by interactive data visualisation, allowing the audience to filter and sort the data by area of interest.
Dive into our latest showcase of cutting-edge thought leadership examples, where storytelling meets strategy, and creativity fuels every insight. Brought to life by visionary companies and institutions, this collection spans the most pressing business themes of our time: from the urgent call of sustainability and the relentless pace of digital transformation to innovative financial strategies and the crucial pursuit of diversity in the corporate landscape.

Each campaign is a showpiece in engagement, blending compelling storytelling with strategic depth to captivate audiences. Through a rich variety of content—ranging from immersive articles and in-depth reports to enlightening expert talks, visually striking infographics, and captivating videos—these thought leadership examples not only inform but inspire action and change.