Many SERPs have organic results that start

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The main issue here is that click-through rates for keywords vary widely. Here’s a range for a random sample from MozCast: A screenshot of organic CTR for a list of keywords in Keyword Explorer The chart shows that only about a third of the keywords in this random set had a CTR close to 100% for all organic results combined. It also shows a high variance in the overall CTR for the keywords in this group.

This is atypical and well-discussed in the SEO space at the moment. essentially below the fold. For keyword research, this means that volume isn’t that big of a metric. It’s an important component — you need bahamas phone number database both volume and CTR to determine how many clicks might be available — but on its own, it’s not

Many tools, including Moz Pro, will give you CTR estimates for your keywords. So in the same place you get your volumes, you can get a metric that will prevent you from prioritizing incorrectly, or in other words, from wasting more time. TL;DR: Stop wasting your time There’s a huge amount of skill, nuance, and experience that goes into keyword research that I haven’t covered here.