Boomers, X or Z: How different generations behave on the Internet

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Boomers, Millennials, X or Z , the different generations can easily be differentiated, not only by age, but also by the behaviors that each one has adopted thanks to different social, political and economic factors and events that have been responsible for the cultural, social and technological behaviors that each generation has in common.

In every aspect, it is known that all list of real mobile phone numbers database generations have different behaviors and preferences and in this case, HubSpot , the CRM platform for expanding companies, and Brandwatch Consumer Research have prepared the Social Media Trends Report for 2023, which details the main consumer trends according to generations, after interviewing more than 1,280 marketing professionals from around the world.

“Each population group has a different behavior on the Internet and as a consumer; that is why companies must be aware of this in order to adapt their marketing and sales strategies and make them truly tailored to their consumers. Given this innovative panorama, the use of technological tools, such as CRM platforms, plays a fundamental role in the proper adaptation of marketing professionals to this new reality. Effectively managing data and interactions with customers on social networks allows for establishing and strengthening solid relationships with consumers and potential customers. Personalization is no longer an option,” explains Shelley Pursell, Senior Marketing Director of HubSpot for Iberia and LATAM.