A good rule of thumb is that a click on a Facebook ad depends for 70% on the image, 20% on the title and 10% on the text. It is therefore very important to test many different images. Facebook users also often get bored of an advertisement quickly. You can see this in an increasing frequency (how often someone has seen the advertisement on average), a decreasing CTR and an increasing CPC. If that is the case, it is time for a new image in your advertisement. That can sometimes be after a week. It is therefore wise to create many different images for your campaigns in advance.
Add social context
Word of mouth often works very well. And that's how it works on Facebook brother cell phone list Make sure your ads have social context. Ads with 'recommendations' from friends below them simply work better. To set this up, you need to specify all your landing pages on the 'info' tab of your Facebook page (specify the exact urls of your landing pages to make this work properly). Then you can specify for each ad in your Facebook ad account that it should display the 'likes' of friends.