11. Problems and Solutions Your target

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11. Problems and Solutions
Your target audience may not realize that you can help with the problems they’ve been struggling with—until you publish a post that does just that. (Sometimes, they may not even be able to articulate what the problems are until they see your blog post’s title—which is why you should always use a blog title generator tool to make sure your headlines are on point.)

Problem and Solution Forms of Content Marketing (Screenshot of Parenting Blog) Example
A “problems and solutions” post will present a list of mistakes to avoid or stop doing, along with things to do instead. It’s crucial that you include the solutions—you don’t want to just tell readers everything they’re getting wrong!

Example of this type of blog content: Raising Resilient Kids: The 5 Things You Should Stop Doing Right Now (A Fine Parent)

12. Behind-the-Scenes Content
A behind-the-scenes post draws readers deeper into your story—helping them to get to know you. It can also be a great way to share lessons learned or top tips.

There are lots of different ways to create a behind-the-scenes post. You could algeria phone number library about your morning routine, share income reports, or give the readers an insight into part of the world they wouldn’t normally see. In fact, I like to add some behind-the-scenes content to every landing page I make when I’m launching a new online course, showing potential students exactly what they’re getting (and who I am).

Example of this type of content: Blog Income Reports: How I Earn $30,000+/mo from My Blog (ryrob.com)

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Visual Types of Content for Your Blog (Infographics and More)
Even if your readers enjoy long-form written content, it’s smart to break things up with more visually-focused posts from time to time in your content marketing strategy. This can work for almost any niche, though it’s particularly important for niches like photography, travel, beauty, lifestyle, and for blogs that are designed more for entertainment than information or inspiration.

Before you begin producing visual content marketing assets, make sure you check out these best practices for using images on your blog. Then, dig into these visual types of blog content.