It can be used to send alerts about special offers and discounts

[jarinislamfatema]

Typically used for order confirmation, shipping updates, or reminders of appointments or events.
It is an effective way to send discount codes or promotional coupons and has proven to be a great success.
SMS Marketing Statistics
Below we will show you statistics from reliable sources that confirm the importance of SMS marketing:-

Text messages have a 98% open rate, significantly higher than email's open rate of around 20%, according to MobileSquared .
90% of text messages are opened within the first 3 minutes of receipt, and 70% of consumers consider text messages an effective means of communication, according to Gartner and the Pew Research Center .
The SMS marketing market is expected to grow at a compound annual growth rate (CAGR) of 20.3% from 2021 to 2028, according to Grand View Research .
What is MMS Marketing?
MMS Marketing

Before we discuss the comparison between SMS and MMS marketing, we want to remind you that MMS marketing is a marketing strategy that relies on sending messages containing rich media, such as images, videos, audio, or long texts, to customers via their mobile phones.

Unlike SMS, MMS allows for interactive and visually btc database appealing content. This makes it an effective tool for marketing products and services. We'll explain more about it below.

Advantages of MMS marketing
Multimedia marketing is one of the best types because it has a set of advantages, the most prominent of which we will explain below:

Multimedia support: You can send high-quality images, short videos, or even audio files.
Attention Grabbing: Visual content grabs customers' attention more than plain text.
Increase engagement: Direct links or interactive buttons can be included to direct customers to web pages or special offers.
Disadvantages of MMS marketing
Marketing through visual media messages has many disadvantages, just like all other types, which we will explain below:

High cost: Sending MMS messages costs much more than sending SMS messages, especially when sending them to a large number of customers.
File size limitations: There are limits on the file size that can be sent via MMS. This may limit the quality of the photos or videos sent.
Not compatible with all devices: Some older or basic devices may not support receiving MMS messages properly, reducing the effectiveness of your campaign.
Data connection dependency: Receiving MMS messages requires an internet connection or mobile data, which may be a hindrance for customers who do not have a strong connection.
Uses of media marketing
This type can be used for many purposes, whether by marketers or even e-store owners. Here are the details below:

It can be used to send images of new products with direct links to purchase.
You can use it to send short video demonstrations on how to use the product.
You can rely on this type to send discount coupons in the form of attractive images or graphics.
Through it, customers can be directed to limited-time offers via interactive links.
Visual Marketing Statistics
Below we will provide you with important information and statistics from reliable sources about this type of digital marketing:

65% of consumers prefer to receive visual marketing content (images or videos) rather than just text, according to Statista .
70% of brands that use MMS in their promotions see increased customer response rates, according to the Data & Marketing Association .
The MMS marketing market is expected to grow at a compound annual growth rate (CAGR) of 15% from 2021 to 2028, according to Grand View Research .
Comparison between SMS and MMS marketing
Can SMS and MMS be used together?

Now that we've covered all the details about each type of marketing we're discussing separately, it's time to review a simple comparison between SMS and MMS marketing, as follows:

Content: SMS only supports text up to 160 characters and does not support media such as images and videos. Media messages, however, support longer texts, interactive links, videos, audio, and images.
Cost: SMS costs are lower than MMS, making it suitable for stores with limited budgets. The cost can be up to three times higher than SMS.
Open Rate: Message marketing has an open rate of 98%. It's fast, but limited by the lack of rich media. MMS marketing, on the other hand, has an open rate of 90%. Engagement is higher due to visual content and multimedia.
Device compatibility: Text messaging works on almost all devices, including older phones, and doesn't require an internet connection. Multimedia messaging may not work properly on some older devices and requires an internet connection or mobile data.
Impact on sales: Message marketing is effective for sending quick alerts and order confirmations and can increase conversion rates by up to 45%. Media marketing is more effective for promotional campaigns that require attention and can increase conversion rates by up to 25%.
Best Strategies for Combining SMS and MMS
Can campaign results be tracked?

Combining SMS and MMS in an integrated marketing strategy can enhance customer engagement and increase the effectiveness of marketing campaigns. Below, we'll outline the best strategies for achieving this.

Introduction and details:-
This strategy involves initiating the campaign via SMS, sending short text messages to grab the customer's attention and inform them of an offer or important details. This is then followed by further elaboration via MMS, with a message containing images or videos illustrating the offer or product.

Reminder and follow-up strategy:-
This strategy involves sending text messages to customers reminding them of their abandoned cart items or a limited-time offer. For example, if you have items in your cart, click here to complete the purchase before the offer expires.

Then, follow up via MMS, sending a message containing photos of the abandoned products or offer details. For example, a photo of the products with text containing the content. Don't miss this opportunity. Complete your order now and receive an additional discount.

Personalization and interaction strategy:-
Personalize your SMS by using the customer's name or previous order details to make messages more personalized. For example, send a message that says, "Hello Ahmed, we have a special discount on products that might interest you."

The interaction then takes place via MMS, sending images or videos that reflect the customer's interests based on their purchase history. An example of this might be a picture of products similar to the ones the customer purchased, accompanied by text that encourages them to purchase.

In conclusion, SMS and MMS marketing are effective tools for reaching customers quickly and at a low cost. This is because they allow businesses to enhance customer engagement and increase sales through targeted strategies, achieving tangible results and building strong relationships with their audiences.

We recommend you try both methods and measure the results to determine which works best for your online store . Start with small campaigns, analyze customer engagement, and adjust your business strategy based on the data you collect. Don't forget to share with us the results of your reliance on the methods we've explained from all aspects above.