Azerbaijan WhatsApp Number Data: What Businesses Must Know About Consent

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In Azerbaijan, businesses aiming to utilize WhatsApp for marketing must navigate the country's data protection laws, particularly the Law on Personal Data (No. 998-IIIQ), enacted on May 11, 2010. This legislation mandates that the collection and processing of personal data require the explicit consent of the data subject, unless the data falls under the "open category" (i.e., non-confidential) .

DLA Piper Data Protection

Key Considerations for WhatsApp Marketing in Azerbaijan

Obtaining Explicit Consent: Before initiating marketing communications via WhatsApp, businesses must secure clear and informed consent from individuals. This consent should be obtained through transparent methods, such as opt-in forms on websites or during customer interactions, ensuring that individuals are fully aware of the purpose and scope of data collection.

Data Minimization: Collect only the necessary personal azerbaijan whatsapp number data data required for the intended marketing purposes. Avoid gathering excessive information that is not directly relevant to the communication objectives.

Transparency and Information: Inform individuals about the specific purposes for which their data will be used, how it will be processed, and the duration of retention. This transparency builds trust and ensures compliance with legal requirements.

Opt-Out Mechanism: Provide recipients with an easy and accessible way to withdraw their consent at any time. This could include options like replying with "STOP" to unsubscribe from future messages.

Data Security: Implement appropriate technical and organizational measures to safeguard personal data against unauthorized access, disclosure, alteration, or destruction.

Record Keeping: Maintain records of consent obtained, including the date, method, and scope of consent, to demonstrate compliance in case of audits or legal inquiries.