Learn all about creating kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Explore the most popular features and learn the dos and don'ts when creating native landing pages.
How to Generate 8 Million SEO Test Ideas Using ChatGPT
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Video transcription
Hi, I'm Amanda Jordan at RicketyRoo, and today I'm going to talk about how to create kickass native landing pages. I spoke about this topic at MozCon in 2022. I did some research on the top 50 home service business gambling data india pages in the U.S. that were on the first page, and then I reviewed those pages and analyzed the features they were using on those pages to determine what makes a winning niche landing page.
The most popular features of native landing pages
The most popular features of native landing pages
So the most popular features are listed here. 61 percent of home service businesses that ranked on the first page had reviews on the location's landing pages. I think it's pretty much a given now, even though only 61%, there's 39% who weren't doing it. But it's pretty much a given in my opinion that you should have reviews on that page, if for no other reason than to use structured data to improve conversion rates, just to give users a reason to trust you and believe you're good at what you do.
Edited by Emily Martin
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