The wording in an advertising agency – Today: Print

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"We've created this for you on a mood board. We'll scale it up a bit, and with 30 percent more K, it shouldn't be so flat. And we still need to do keyword research on the content. That's also supposed to go on the landing page. Guys, please pay attention to the bleed and adjust the bleed again. I'm on a tight schedule today, but I'll send you the draft asap. If we get the go-ahead, it can go into final artwork this afternoon. We then have to decide whether digital or offset—it depends on the print run." Regarding print, we've created translations for the wording at an advertising agency. "Excellent! I'm fine with it!"



If this sounds like gibberish to you, I have a wording guide for you, a translation advertising agency – German and German – advertising agency!

Today's topic: Printing brochures: Client: "We want to print our brochure." mexico phone number data Advertising agency: "We need DPI, CMYK layout, bleed, and trim..."

Glossary Print of an advertising agency


Bleed cut
For example, if a brochure is to be printed over the entire surface so that no white margins are created, it will be trimmed along three edges after printing. Therefore, a bleed must be added when creating the file. This means that a strip of color is added beyond the edge of the area to be printed.



Trimming
The final size of a brochure, for example, is called the trim size. It is determined after the bleed has been removed. The cut is determined using crop marks that are printed during printing.



CMYK
Cyan, Magenta, Yellow, and Key (or black) are the printing colors used in a printer. Documents intended for printing must be created in CMYK. Unlike digital products, which must be created in RGB (red, green, blue) to ensure their color representation is correct on a monitor or mobile phone.



Content
Content refers to the content of the media. This usually refers to text and images.



Corporate design
The corporate design unites all communication elements that are important for a company and shapes its overall image. Learn more about corporate design in our blog article " How Corporate Design Supports Your Marketing ."



Design Manuals
The design manual, also known as the style guide, presents and explains all the key elements of a company's corporate design. It also explains the various possible uses and design rules for the company logo, corporate fonts, corporate colors, design elements, etc.