Let's face it: email marketing is no longer just about sending newsletters. It's a full-blown war zone, and your inbox is the battlefield. Millions of messages bombard us every day, vying for precious seconds of attention. So how do you, the email sender, cut through the noise and actually convert those clicks into customers?
The truth is, clearing out inbox clutter and getting conversions is no easy feat. You’re competing with promotional blasts, social media notifications, and that ever-present Netflix queue notification (don’t lie, we’ve all been there). It’s enough to make even the most seasoned marketer throw up their hands in despair.
But first, why bother with email marketing in the age of social media and flashy platforms? Because professors edu email addresses email remains the king of engagement. It’s your direct line to your audience, a personal space where you can build trust, cultivate relationships, and drive conversions with pinpoint precision.
There are 4 billion daily email users. This number is expected to rise to 4.6 billion by 2025. (Statista, 2021). The average inbox receives over 100 emails per day. There is a lot of competition vying for your audience’s attention.
There is great potential for businesses like yours. You can send targeted messages, promote your campaigns, and connect deeply with your audience.
Additionally, nearly 55% of global website traffic is generated from mobile devices, excluding tablets. (Statista, 2022). This means your audience has instant access to their emails on the go. They no longer have to wait until they get home to check their emails.
Finally, 46% of smartphone users prefer to receive company communications via email. (Statista, 2021). This is good news for you if you are serious about growing your email list. You can test different strategies to achieve this goal, including using email popups .