Without a clear CTA, even the best newsletter won’t convert leads into sales or have the desired effect for your business. If you don’t have one, people might find the whole thing a bit pointless. A weak call to action isn’t much better, as it won’t push people further along their path to purchase.
Clear instructions are needed that leave no doubt about the next steps, and links or buttons need to be well-designed, easily visible, and actually work. Otherwise, they may be overlooked or turn the customer off altogether.
No one wants to waste their precious time reading something generic or boring. It won’t do you any favors to send newsletters that don’t interest or inspire your audience. Instead, your content should engage the reader, provide relevant information, and medicare leads email list be interesting enough to hold their attention.
Image Source – Chamberlain Coffee
Generic content templates without personalization or personality don’t inspire, engage, or interest people, and frankly, they can come across as a brand that doesn’t put much effort in. Sending boring or irrelevant content can irritate your consumers and guarantee your newsletters a seasonal subscription in the spam folder.
Before finalizing your content, make sure to check these boxes.
It is catchy and relevant to your target audience.
It is true to your brand personality.
It's engaging and easy to digest.
Capture attention from start to finish.
Forgetting accessibility
You need to accommodate all your readers, including those with disabilities, visual impairments, or those using assistive technology. Email accessibility is all about smart color choices, readability, and semantic elements.