Below is a great example from Airbnb that highlights the importance of this email.
Airbnb Feedback Email Example
Remember to keep your email concise and visually appealing so that it is easy for the recipient to understand the message and take the desired action. Additionally, personalization, such as using the customer's name, adds a touch of warmth and demonstrates that the email is tailored to their specific experience.
Offer an irresistible discount
Want to rekindle interest in your brand? Send a discount to an inactive customer. This type of email offers a special, limited-time discount or promotion to create a sense of urgency and encourage the customer to take action and make a purchase.
Discounts and limited time offers are effective in enticing customers to make a purchase.
They can attract inactive customers who might be interested in your products or services but need that extra push to make their first purchase.
For example, you can say:
" For a limited time, you can enjoy a fantastic 30% off your next purchase as our way of saying thank legal leads for sale you for being a loyal customer. Don't miss out ! "
– as a way to convince your inactive customers to take advantage of a special discount.
The win-back email strategy of sending information about product updates and new releases is an effective way to re-engage inactive or lapsed customers by informing them about recent developments in product or service offerings.
These emails aim to capture the attention of previous customers who may have lost interest or stopped engaging with your brand.
For such emails, make sure to use a catchy and compelling subject line . Clearly highlight new features, improvements, or enhancements to your product or service in the body of the email.
Focus on how these updates solve pain points or add value to the customer experience, and incorporate images, videos, or GIFs to effectively showcase new features or product updates.