Defining content marketing goals and ROI

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The definition of ROI is directly related to the KPIs for content marketing. Therefore, the definition of ROI changes depending on your personal content marketing KPIs, i.e., the key factors for measuring performance.

In detail it is about…

Website traffic,
Leads,
Conversions
Sales.
You should determine which KPIs are most important based on your experience. Ultimately, this depends on your objectives and your content marketing strategy. It also depends on your current status with measuring your ROI.

If you're just starting to measure your traffic, there's a good reason to focus on traffic first. One thing is clear: without a certain amount of traffic, all the numbers are hardly meaningful. For example, a blog post with just 500 visitors cyprus phone number data might have a conversion rate of 10%. But with 10,000 visitors, this might drop to 1%. So, the first step is to analyze traffic over a certain period of time so that you have meaningful numbers, data, and facts at hand.

Nevertheless, it's important to keep an eye on even low traffic. Even low traffic can help you make assumptions about which topics and posts are worthwhile and which aren't. With around 10,000 visitors per month, you'll get solid data that provides valuable information and results for further decision-making for other metrics like leads, conversions, and revenue.

There are other points where content marketing has an impact, but these are difficult to reflect in the content marketing ROI.

For example:

Better customer loyalty,
a higher customer lifetime value,
brand awareness,
potential high-quality links,
better placement in search results
etc.
Please always keep these points in mind, as they will essentially increase your content marketing ROI. Strictly speaking, these points are hardly quantifiable in an ROI—but they are the additional result of good content marketing.