Influencer marketing or celebrity marketing on YouTube?

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The differences in working with celebrities or influencers on YouTube are fundamental and offer brands different approaches and opportunities.

Influencers are at the forefront when it comes to brand engagement. If you, as a brand, nigeria phone number data want your target audience to truly understand your product and value the authenticity of the creator, influencer marketing can be up to four times more effective than collaborating with celebrities.

Fans and followers feel a connection with YouTubers, whether influencers or celebrities. The best of them have built strong connections with their followers and trust their messages and product presentations.

Rules for successful marketing on YouTube
The most important thing in influencer marketing is that the brand and the influencer are a good fit. Does the influencer appeal to the target audience you want to reach? Do the values ​​of the brand and influencer align? Is the influencer able to convey the product authentically? These are questions you should definitely ask yourself before booking an influencer for a campaign.

When it comes to KPIs, focus on engagement rather than pure view counts. It may be impressive if an influencer has millions of followers on YouTube, but these only benefit you as a brand if they are active and interact with the videos. This can also mean that an influencer with a smaller reach can bring you much more if their community is much more active.

Authenticity is the key to any campaign. Influencers build their community over years and wouldn't jeopardize the connection between them and their followers. As a brand, you should be aware of this. Communicate openly with the influencer and let them communicate just as openly. Ultimately, both you and the influencer want to end the campaign with a successful one.

Many YouTubers also have Instagram or Snapchat channels. Think a step further and leverage other high-reach channels for a cross-channel campaign. This can further amplify your message and benefit your brand.