What are the benefits of social commerce?

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Fjallraven's Instagram shop page
Bloomscape, another WooCommerce-based company, uses TikTok for social commerce.

They create highly engaging videos that showcase their beautiful plants and drive traffic to their online store.

Bloomscape's TikTok page
If you already sell through an online store or marketplace , you may be wondering why you should give social commerce a try.

Social commerce can be beneficial because it simplifies the purchasing process for customers. This convenience can lead to increased sales and greater customer satisfaction.

Let’s say a customer comes across a photo of a trendy hat on their Instagram feed . With uae telemarketing data social shopping features, that customer can click a button and purchase the hat on their mobile device, all without leaving Instagram.

When a customer interacts with your social commerce store (for example, liking or sharing a product), their social network sees it too. This organic reach can expose your brand to entirely new customer segments that you would never have reached with traditional e-commerce.

Additionally, social commerce can be very useful if your business targets a younger audience, such as Gen Z and Millennials. These demographics often trust influencers more than ads , because their recommendations can seem more genuine.

Partnering with micro-influencers in your niche can help you reach a targeted audience and build trust with potential customers.

Finally, social commerce is a cost-effective marketing strategy. By simply connecting your existing media accounts to your online store, you can start using social commerce to drive e-commerce sales .

You can also use customer data from these platforms for advertising purposes. They can be useful for creating personalized advertising campaigns that match your interests and for targeting potential buyers in your ads.