Why We Abandoned Targeting on Instagram, VKontakte, and Facebook

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To attract new clients, we decided to use social networks - especially since the target audience of EgeClass is actively represented in them. However, due to the tight deadlines (up to 10 days for promotion), we refused to use targeting in Instagram, VKontakte and Facebook.

This is an important point for us as performers: the client did not have a social media presence, so if we decided to use this lead source, we would have to:

1. Create profiles in each of the social networks and add:

logo/avatar;
cover;
profile header and contact information;
description of types of services;
benefits for the user;
main advantages of the product;
history of the project's creation.
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Fig. 2. Facebook profile header design using the example of the student data Digital Strategy account
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Fig. 3. Instagram profile header design using the Digital Strategy account as an example
2. Develop a design and create a content plan for each site.

3. Fill the pages with content:

series of publications;
contact details;
integration of messengers.
This takes up to 5-7 days, requires additional involvement of the designer and copywriter. Each stage must be agreed upon with the client.

In addition to filling profiles with content, it would be necessary to promote them: attracting the first subscribers and engaging the audience, since activity usually indicates interest in the brand.

Therefore, without working on social media pages, we would most likely waste our budget.