Select and implement a solution

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You can build an end-to-end analytics system from scratch — on your own or with the help of a professional team. Or you can choose a ready-made solution and use the service for a subscription fee. Each option has its pros and cons that need to be taken into account when choosing.

For example, an out-of-the-box solution can be implemented quickly and easily, but with limitations in functionality. It would be good if there was an opportunity to get the necessary options or modify the system for an additional fee.

Assembling a system on your own is difficult and responsible, but you can twitter data customize everything exclusively for yourself. Help from professionals will cost money, especially for a custom solution.

How to avoid mistakes: Choose based on the tasks and needs of the business, the online marketing system already in operation in the company, the product functions and available budget, the availability of a specialist capable of servicing the system. When choosing a ready-made solution, compare the following points:

Cost of using the platform and price list of integrations of additional tools.
Possibilities for visualizing reports, exporting/importing and transferring data, integrating with your CRM, call tracking systems, etc., as well as custom modifications.

Ease of use, which can be understood from free demo versions.

Important! The end-to-end analytics system itself must be cost-effective. Before implementing any solution, you need to calculate the cost and feasibility of its use. Involved specialists and agencies can also help with this: based on needs and tasks, they will create a comparative table and provide all calculations.