Set the tasks that need to be solved

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We recommend doing it this way:

Identify customers of the analytics system. For example, increasing the effectiveness of advertising due to the transparency of data from website traffic to final sales or understanding which tools generate profit are tasks for a marketer or agency. And for the head of the sales department - to see the effectiveness by managers, departments or regions.
Understand what tasks you need to solve with the help of end-to-end analytics. Depending on the tasks, tools, technologies and architecture of the final solution are selected. Therefore, goals and objectives are formulated first, and then a solution is developed.

When some of the company's clients refuse an order at the approval stage, and others do not even reach the approval stage, it is worth understanding the sales funnel, analyzing the work of managers. To do this, you need details bc data of the customer path, the content of calls and correspondence, reasons for refusals, and the share of sales of managers. It is the data from analytics that will show the problem area. If you eliminate the problems found and optimize the process, then the conversion will increase.
A common problem and how to get around it
Data collection. Numbers, graphs and charts will be constantly added, so you need to immediately filter out those that are not useful for analytics, and immediately put the necessary ones into action.

→ Clearly define the issues that will help the business grow. What data is needed for decisions, what options are there for obtaining it.

Step 3: Think through and build processes
It has already been noted that it is better to master the end-to-end analytics system gradually, and the necessary options can be added during the work process. However, the architecture itself should be thought out and described in advance, before the start of the system implementation.

If you do not take into account all sources and methods of obtaining data, as well as the nuances of the user's path in the sales funnel, the analysis system will not work well.