Scheme of work of end-to-end analytics

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This is a comprehensive analysis of data from all sources and points of interaction with the client: advertising platforms, CRM system information, plus mobile and web analytics, other reports that are customized for a specific business and displayed in one window.

With the help of end-to-end analytics, you can find various ways to optimize costs or increase profits. For example, it becomes obvious:

costs for each traffic channel, how many leads came, how many became clients and what profit they brought;
return on advertising investment in general, each platform and bitcoin data advertisement in particular (ROMI);
a detailed customer journey from first contact with advertising to purchase and repeat sales.
The system will also highlight business issues - show the impact of sales managers and call center operators on the final revenue, make weak points and problems in processes transparent. For example, you will be able to see:

at what stages of the transaction do clients leave and why;
what questions and difficulties arise along the client’s journey;
in which regions, offices and branches are sales below the norm;
which managers are not working effectively;
what problems are there in sales scripts and communications.
Based on analytics data, you can understand which advertising campaign is profitable and which one is spending the budget but not bringing in enough customers. This data also helps to quickly deal with problems and manage the business more effectively. And also to set tasks more accurately for contractors, agencies and specialists, and get results faster.

Next, let's talk about how to tame end-to-end analytics.