Don't hide the "Unsubscribe" button in your emails

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Your contacts must be able to unsubscribe from the database at any time , and you, as a professional in your field, should fully respect their decision. This can also be turned into an advantage - an unsubscribe button is a great helper for maintaining a clean database . Such a database will only contain contacts who are truly interested in you and your products or services. If you hide the button or make it not clearly visible, people will find another way to unsubscribe - they will mark your emails as spam, thereby jeopardizing the deliverability of your future campaigns.

If you notice that a high percentage of your contacts unsubscribed over a period of time, investigate the cause. It could be insufficient personalization, high newsletter frequency, or unattractive content.

Test your campaigns so they don't end up in spam unnecessarily
Spam filters know no brother. Therefore, never rush the creation of a campaign switzerland email list and take the time to test it thoroughly. For example, Ecomail allows you to perform a spam test before sending. We have discussed in more detail the possible reasons why your emails end up in the virtual trash can in this article .

Check your campaign sending time once a month
What is the ideal day and time to send a campaign? This is an eternal question and the answer to it is constantly changing. The only option is therefore to regularly monitor statistics and adjust the sending time to their results. However, this may change in a short time. For example, SmartEmailing allows you to send a campaign to contacts at the time when they most often check their email inbox. It is definitely worth trying this feature, but again, don't forget to check the campaign results.