How to make effective pop-up windows?

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Before you place a pop-up window on any page on your website, consider a few basic and very important details to consider when creating a window. For example, it depends on the time and context.

What page will the pop-up appear on? It doesn't have to be just the homepage. The pop-up can be placed on different pages of your website and tailored to the content of that page.
Does the design fit into the concept of the entire website , or your entire business?
How long does a visitor have to spend on the website/page before the window appears? Don't show a pop-up immediately after entering the website, give visitors time to find out what you are offering . You can also use other rules - show pop-ups only to new visitors or after scrolling 50% of the page.
What will the pop-up window ask the visitor? What will it offer them? Think globally mexico email list and in the context of the page on which the pop-up is displayed. The content of the window and the page must be related.
For example, Ondřej Ilinčev works great with pop-ups :

Pop-up window by Ondřej Ilinčev.
As with other marketing channels, there is no universal guide to the best pop-up window. It depends, for example, on the type of newsletter subscription or the type of business you have. Let's take a look at a few basic types according to which the properties of pop-ups can be adapted to your business.

But be careful not to do more harm than good with pop-ups. Google can penalize websites that contain certain types of pop-ups, such as those that place a pop-up on the entire page immediately after you arrive at the website.