Focus on the customer buying cycle

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Email Tip: Read how to write an email that will engage and increase conversions.





Whether you offer services or products, you always need to work with the customer's purchasing cycle. Its length often depends on the nature and, above all, the price of the goods or services. It is then necessary to adapt the content offered to the purchasing cycle , because we can hardly count on the fact that a user who has never heard of us will immediately buy or order services.



We most often work with the SEE, THINK, DO and CARE cycle . In the first phase, the user just browses the Internet, does not search for anything, does not buy anything. In the second phase, they start thinking about the purchase, looking for more information. They move on to the actual purchase in the third phase. A separate category is then formed by the fourth phase, when the customer has already purchased or used the service and the goal is to stay in touch with them so that they can return if necessary.



Set goals


The basis of quality emailing is setting goals , preferably ones that are easily measurable. This is the only way you can evaluate your future activities and continuously improve your email marketing . For example, the goal could be to increase conversions or click-through rates from emails.



Select a mailing platform


To manage your email campaigns as effectively as possible, you need to uae email list choose a tool that suits you with its options and settings. Our tool comparison will help you make the right choice .



Think about specific emails and their frequency


Now we are slowly reaching the final stage. We already have defined goals and know our readers. So it is high time to think about the content we will offer them. Think about who is suitable to send emails to and when automation will be beneficial for you . Be original . Remember that your email is far from the only one and that it can easily get lost in the flood of other newsletters. Try to stand out and not be just one of many .



It's equally important to consider frequency. How often should you send emails so that they're not too many, but not too few? We've already covered that in one of our previous articles.



Congratulations, your first email strategy is ready. Now you can start actively collecting contacts and sending your first email. You will see for yourself that emailing will soon become a valuable part of your marketing mix.