It focuses on one topic and calls the reader to a clear action

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A landing page is more than suitable for use during online campaigns . For example, in e-mailing, social networks or banners within PPC advertising. People can also click on a landing page from organic search, although this happens less often.
What goals can a landing page have?
A landing page can serve various types of conversions . The most common are:

Collecting contacts for your customer database . Do you want to increase your email base and fill it with relevant contacts ? Bring potential customers interested in your product or service to your landing page and offer them, for example, a webinar or a newsletter subscription with regular irresistible offers in exchange for filling in their email address.
Purchase/Order . In this case, you can better introduce your canada email list product or services to the visitor. You have already aroused their interest, which is why they are on the landing page. Offer them more information and don't forget the CTA button ( CTA stands for call to action) so that the customer can take the desired action. If you offer several thematically related services/products, you can have a slightly longer page with several different CTA buttons.
Information . This type of landing page includes a thank you page , a 404 message , or a newsletter unsubscribe page. Here, too, you can tell people something else and offer to redirect them to a specific destination.
Our tip: You can combine the CTA button with a CTA link in the text.

Why a landing page is better for emailing than a homepage
In your email campaigns, you probably try to have an enticing subject line for each newsletter . The reader clicks on the email curiously, reads the text, and clicks the CTA button with anticipation. You've won one battle, now the page you click on needs to spark a deeper interest in your products and services. It would be a shame to just bring them to a generic homepage via the CTA button.