How to conduct research in email marketing

[suchona.kani.z]

Segment your list based on what you want to learn from the survey . Want to know why a particular product is so popular? Select customers who have purchased it. Need to know the right content for your blog? Set up an automatic survey for new blog article subscribers.

Embed surveys directly into your email

Most emails invite you to take a survey, and then the respondent has to click through to the questionnaire. This is not exactly the optimal form, as it is an extra step that the recipient may not be willing to take. Not surprisingly, when testing the two variants, the survey embedded directly in the newsletter won out . This form received 135% more responses than the email with a CTA button.


Decathlon follows this tip, Purina does not. But thanks to the ingenious headline “We are one ear and we are listening”, we will forgive them. After all, our next tips will deal with the breathtaking copy of research newsletters.

Email Marketing Basics Course

Get to grips with the basics of email marketing with our course, which iraq email list we have prepared for you completely free of charge. Not only is it packed with knowledge, you will get free access to it and will also receive a certificate of completion.

EMAIL MARKETING COURSE
6. Write a persuasive text

You are asking respondents for a favor, so they deserve to know all the details.

Clarify the purpose of the survey. Are you asking about product quality, satisfaction with the store's operations, or price?
Explain why they were chosen. Are they VIPs? Did they purchase specific items?
Show that in the end it will benefit the respondents. Based on their answers, you can improve, which will be better for them too.
Tell me how long it will take to complete. We've already discussed that. We'll add one more thing - do your own research so you know the exact time.