They may review the regulations after Brexit, but there's no point in getting ahead of that possibility. The GDPR is underway, and businesses need to adapt.
One could argue that since the data is preprocessed before being uploaded to Facebook, it's not identifiable. However, this doesn't prevent it from being personal data, since once it arrives on Facebook, it's still compared to someone's personal data on Facebook. In essence, you're still trying to identify them and reach them with advertising.
Before the GDPR came into effect, you could run reauthorization student data cleansing as an advertising campaign. With Facebook Lead Ads, you can simplify this process and also enrich your data with additional questions. Treat reauthorization as an opportunity to enrich your database.
How does the GDPR affect retargeting through Facebook Custom Audiences, LinkedIn Matched Audiences, or Google Customer Match?
What about retargeting
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MasudIbne756
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