Why include cold emails in your marketing strategy?

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Cold emailing works on the same principle, just in an online environment.

The renowned PeerToPeerMarketing portal has 5 compelling – and hard data-backed – reasons for this:

Emails have a 40% better conversion rate than Facebook.
72% of customers prefer to communicate with stores and service providers via email.
On average, people spend up to 2.5 hours checking and reading their private email inbox during work hours.
68% of millennials admit that promotional emails influence their purchasing decisions.
55% of customers welcome promotional emails with relevant content.
How to create a successful cold email
1. Edit the "from" field so that you appear trustworthy as the sender and everyone immediately knows who and what company they received the email from

If I were offering my own services through the Včeliště agency in this way , it would probably not be appropriate for the recipients to see that Vojta or Vojta Hulinský is writing to them. They would be much more likely to read my message if they saw, for example, Vojta Hulinský I Včeliště.cz or Vojtěch Hulinský, copywriter – Včeliště.cz in that column.

2. Grab attention with an interesting subject line that entices kuwait email list them to read the beginning of the email

Statistics show that 35% of recipients will (not) click on an email based on the subject line . So make sure to do this. Engage your fans by letting them know you know about their problems and hint that you have a possible solution, but don't give away everything right away. Feel free to flatter them a little to get their attention.

Engage and get attention.
We also recommend personalizing and using the recipient's name. This can easily increase open rates by up to 22.2% .