The next question is: How to find out? The answer is the same as in the case of finding out the date of birth – for new contacts, add a field to the login form asking about the preferred language , and for existing ones, try to find out additionally. But always follow the rules that we mentioned in the article about anniversary campaigns .
Once you have data on your foreign-language subscribers, evaluate whether localizing your email marketing is worth it . If you decide YES, do it as effectively as possible.
Translating into the subscriber's language is one of the most important aspects of email localization. Some email marketing tools have a feature that allows you to provide subscribers with a translated version of your campaign - for example, Mailchimp .
Automatic translations as a simple option
One option in Mailchimp is to use merge tags to generate Google Translate russia email list links for each supported language, so recipients can view the campaign in their language with a single click.
The procedure is as follows:
1. In the Content section, select Edit design.
Automatic translations
2. Click on the text block.
3. Paste *|TRANSLATE:XX|* into the edit pane for the selected block of text.
4. Replace XX with the language code of your original content. So *|TRANSLATE:cs|* tells Google Translate that the content will be translated from Czech.
5. Save and close.
This automatic translation has its pitfalls . Will the tone or joke remain intact? Will the call to action after translation go beyond the defined button? You also know that Google Translate (or any other) never works 100% correctly. To minimize errors, whether in word order or punctuation , we recommend using simple language and short sentences .