Why are SSL certificates essential for e-commerce?

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SSL certificates are essential for e-commerce because they protect sensitive data, build customer trust, and improve SEO . Using an SSL certificate ensures secure transactions and brings websites into compliance with security standards, building the trust essential for online commerce.

Protect sensitive data
SSL certificates encrypt sensitive data, such gambling database brazil as credit card information and personal data, during online transactions. This protection prevents man-in-the-middle attacks and other data interceptions. Compliance with PCI DSS standards, which require the use of HTTPS for credit card transactions, underscores the importance of securing e-commerce sites.

Building customer trust
Visual security indicators, such as the padlock and the "https" prefix, reassure visitors that your transactions are secure. Websites without an SSL certificate are often marked as "not secure" by browsers, which can deter potential customers.

Improve your SEO
Google favors sites using HTTPS in its search results, which can improve your e-commerce site's visibility. An SSL certificate is not only a security measure, but also an asset for SEO (Search Engine Optimization).