How to optimize engagement with story sharing?

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Sharing a story isn't enough; you also need to captivate your audience. To do this, we recommend:

Personalize stories with interactive text and stickers.
Use a Boomerang to make content more dynamic.
Add a private message to certain stories to encourage discussion.
Follow the same steps to maintain consistency between the professional account and the personal account.
Sharing a story from a business account to a personal advertising database account is a valuable technique for those with an e-commerce site. By using the right settings and optimizing your stories with interactive additions, you can also increase audience engagement.

Don't forget that business accounts have many tools to track the performance of their stories. It's up to you to increase your visibility on Instagram in 2025 and boost your sales!