Offer demonstrations: let them discover the value

[Jahangir655]

Free trials are common in SaaS, but they aren't all created equal, which means they don't necessarily generate the same number of conversions. The key factor in whether a trial is a subscription trial or a non-subscription trial is how you guide the user through the trial. Don't just provide the keys, but offer a guide to what's worth exploring in the software and how it will benefit them. For example, Trello offers navigation through the platform and guides, onboarding emails, and best practices guides to help users understand how to use it. The idea is to move the user from experimenting with your product to fully relying on it. Companies that offer guided free trials have 25% higher conversion rates because the customer can maximize the product's capabilities. Remember, a free trial isn't just a test drive; It's a guided tour to turn user interest into devotion. Demos and trials are essential in SaaS lead generation.

Retargeting Done Right: Bring Back Those Who Missed You
It's also important to note that even if a prospect didn't convert the physician database first time they visited your website, it doesn't mean they can't be persuaded to convert in the future. Retargeting as a SaaS lead generation strategy helps you stay relevant in the consumer's life and offers a second chance to those who were previously interested in the product but didn't buy. But here's the catch: retargeting needs to be smart and non-invasive. Therefore, it's important to consider the following tips. Focus on the actions they've already taken: Did they visit your pricing page? Try targeting those specific behaviors with your retargeting ads. For example, if a user visited your pricing page and didn't become a subscriber, a retargeting ad with a special offer in the form of a limited-time discount might be the way to go. Intercom is an example of a company that uses dynamic retargeting, which means the message changes based on previous communication. Website visitors who are retargeted are 70% more likely to convert than those who aren't. The idea is to help them remember why they wanted to be there in the first place and give them a reason to come back.