You undoubtedly use a personal LinkedIn page. The largest business platform in the world, we can safely say. New job here, promotion there… But do you already use LinkedIn as a marketing channel? LinkedIn advertising is namely super suitable for building brand awareness or generating leads.
In this article I won't give you any tips for organic content and I won't give you my opinion on your headline , but after reading this article you will have 5 practical tips to take your LinkedIn campaigns to the next level.
Let's first take a moment to consider some of the benefits of advertising through LinkedIn.
Very specific targeting in B2B market
With 4.7 million Dutch users, LinkedIn is the largest business platform in our country. Users are on the platform for business purposes only. And that's why you always have them spot on! You can target by company name, company size, industry, job group, job title, seniority, skills, groups and much more. In short: the choice is huge.
Extensive possibilities in LinkedIn advertisements
There is also a wide range of advertising formats to choose from. For ads that are displayed in the feed, you can choose from single image ads , carousel ads or video ads . It is also possible to advertise with text ads or directly via InMail. If your customer is already further along in the customer journey, you can generate leads directly via LinkedIn. You do this via lead gen forms . These are forms within the platform that you use to request the desired data from your target group before you share your valuable content with them. Think, for example, of an e-book, whitepaper or customer case.
Want to know what the costs are for advertising on LinkedIn? Read another article I wrote here .
5 tips for LinkedIn advertising
Of course, this was the reason for you to read this blog. So here they come.
Optimizing LinkedIn Ads
Matched Audiences in LinkedIn Campaign Manager
LinkedIn retargeting
Functions, job titles and seniority: make the right choice
Optimizing LinkedIn Ads
Actually, this is a no brainer . I really hope that every marketer optimizes his or her ads regularly. But I can't b2b email list emphasize the importance of it enough! For example, after a week of running time, choose the best-performing ads to spend your budget more specifically, narrow your target group if you are not yet present in the right place and optimize your copy based on, for example, the highest CTR.
Matched Audiences in LinkedIn Campaign Manager
Use matched audiences in LinkedIn Campaign Manager! This takes your campaigns to the next level. It offers you the possibility to upload lists, create lookalikes and retarget. In short: you expand your target group in the places where you want to be or you ensure that your current target group can no longer ignore you with this function.
linkedin audience matches advertising
There are several options for matched audiences . When uploading lists, you can choose a list of leads from your CRM, or a list of interesting companies that you have retrieved from a database.
Retargeting is interesting if you have already run previous campaigns. For this you need to have a LinkedIn Pixel installed. For more information see the next tip.
Finally, there is the option for a lookalike audience. With this function, LinkedIn creates a target group that closely resembles a previously created target group. This way, you can tap into a whole new list and expand your existing target group(s) with things you may not have thought of yourself.