On Snapchat you communicate with photos and videos. These are only visible to a limited extent. They disappear from the server after only ten seconds after opening. It is possible to place augmented reality lenses over the images. Do you really want to stand out? Today it is possible for an organization to implement a branded augmented reality lens.
We believe that reinventing the camera is our greatest opportunity to improve the way people live and communicate – Snap.inc .
Makeup giant Sephora believes in the power of Snapchat to reach young people. This organization uses various country email list branded augmented reality lenses to increase engagement with the young target group. With these lenses you can, for example, try out new makeup products without actually smearing them on your face. The lenses are also available via Instagram and Facebook Messenger. Trying out a new lip gloss or eyeliner can now be done digitally!
Show real-time ads using Dynamic Ads
Research by Kantar shows that one in three households worldwide is making more purchases online than before the lockdown. Many brands are therefore now focusing primarily on e-commerce.
Snapchat is responding to this by launching Dynamic Ads . Using Dynamic Ads, you can show real-time ads based on your offer. The ads automatically change when you adjust the specifications in the webshop. De Bijenkorf and Hema recently completed successful tests with the new advertising tool.