How to use artificial intelligence in marketing?

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Practical advice
There are many ways to use AI in marketing campaigns, here are some of them:

Automation and optimization of advertising campaigns
AI enables automation of many aspects of advertising campaigns, from bidding to content management. AI can not only manage campaigns but also optimize them in real time, analyzing the performance of individual ads and suggesting changes that can improve ROI. Technologies such as Google Ads are used to maximize campaign effectiveness with minimal human effort.

Predictive data analytics
Predictive modeling in marketing uses AI to forecast future ig database market trends and consumer behavior based on collected data. This allows marketers to prepare strategies in advance and adapt the offer to the anticipated market needs. Examples of use include predicting demand for products, which helps in inventory management and production planning. The tool in which you will find the trends and predictions in question is, among others, Google Analytics 4.