Facebook ads: why exactly this ad pops up for me

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More and more elements of our social life are moving to social networks. Agreements, negotiations, conversations and dilemmas - everything is solved online, in the growing community of Internet users. Private and business communication has also moved to social media, because the flow of important information is much easier and faster. Where there are people - there must be advertising. An ad that doesn't reach its target audience is just a few wise lines and a pretty picture. If communication, interaction, business and engagement are stationed on social networks, there is also a place for your advertisement.

Statistics say that 1.6 billion people worldwide are connected to small businesses through Facebook. This makes Facebook at the same time an open and huge online market. We have already talked about the importance of creating a Facebook page for a company - whether it is a manufacturing company or a large company. Through the site, you communicate buy bulk sms service with existing and potential clients and implement strategies, so that you are always one step ahead of the competition. However, shared posts are only visible to members who have already found and followed the page. There is still an army of potential clients out there that your carefully crafted social media approach is not reaching. It's the right time for Facebook ads.

Facebook ads are exactly what the name says: ads that appear on Facebook (and not only Facebook) to a target group that you define according to selected parameters.

Before you post an ad and start promoting across social networks, you need to establish a few essential elements:

1. Objectives of advertising
At the very beginning, it is important to define and formulate the basic objective of advertising. In this regard, you can choose ads with different effects:

If you choose Awerenes objecitves , your ad attracts attention. The goal is to spread the name of your company and thus strengthen the position of the brand (Brand awareness). In accordance with the available budget, you will make contact with the maximum number of members of the target group (Reach).