How to Optimize Conversion Rate in 2025? TOP

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online reviews as much as recommendations from friends and acquaintances. Moreover, products with reviews have a 12.5% ​​higher conversion rate.
8 Trends to Maximize Profits

Add mentions of the company's awards or information norway contact number about its membership in accredited organizations . For example, Webpromo has been an official Google partner with Premier status since 2016, Meta Business Partners since 2020, and a member of the IAB Ukraine association. That's why we always know what tools to choose to promote your business!
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits

Include real photos and videos of products and show off the “behind the scenes” of the company . This could be engaging sketches on social media, photo carousels on the home page of a website, or other displays that help customers feel more secure when making a purchase or ordering a service.


Numbers, numbers and more numbers. Having additional guarantees in the form of a large number of downloads, satisfied customers or projects in progress subconsciously creates a sense of trust in the brand. This approach can often be found among B2B companies: for example, the Semrush platform successfully used this technique on the main page.
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits

UGC content is a treasure for your brand, because it is created by real people who have already purchased the company's product/service. Videos, images, tags in stories - any manifestation can be added to the website or shared on the company's social media pages. Thus, adding UGC content to the customer's life path increases the number of conversions by 10% .