Online sales are gaining ground at a good pace. Already in 2021, e-commerce accounted for 19.6% of sales worldwide and it is estimated that by 2025 online sales will account for up to a quarter of all global sales.
According to Statista , online sales reached $4.9 trillion in 2021 and that number is expected to grow by 50% by 2025.
Given this optimistic outlook, companies of all sizes want to know how to make better online sales to increase their revenue.
You probably already know that there are endless options for online sales services. However, some sectors are more successful and are trending in online sales.
Once you know these trends, we will tell you which is the best tool to manage your client portfolio and improve your sales revenue.
We will show you:
what are the best online sales;
how to take advantage of the best online sales.
Best Online Sales: Which Categories Are Trending in 2022?
Interior decoration
With the shift in work environments since 2020 - with many people working remotely or in hybrid mode - the trend towards making the home a comfortable and pleasant place is far from abating.
The interior decoration market was valued at $682 million in 2021 and is expected to reach $898.3 million by 2027.
This market includes various types of products: carpets, indoor and outdoor furniture, ornaments, mirrors, decoration and furniture for home offices, etc.
Thanks to this variety, this option is possible with B2B , B2C or even O2O ( online to offline and vice versa) companies. For O2O companies, offering a benefit to customers who buy online but pick up in the physical store is a strategy that you can use to generate a bond with them in person in order to encourage future sales.
Biodegradable and eco-sustainable products
The second category that saw the best online sales was a trend-setter, especially for B2C companies. Products made with environmental protection in mind also increased in popularity, and more and more people are trying to include eco-friendly products or services in their daily lives.
Europe, for example, began the journey towards a sustainable future in 2018. Consumer habits are increasingly adapting to products that are designed to not generate as much pollution on the planet and reduce the carbon footprint.
Personal hygiene products, cleaning products or even tech accessories are some of the options that can be biodegradable and eco-sustainable today.
The pandemic context – which brought about profound changes in consumer behavior – also accelerated trends regarding sustainability in companies :
43% of consumers want brands to be more aggressive about featuring sustainable products on their site to further personalize their shopping experience.
75% of consumers who consider themselves environmentally conscious want brands that reduce the amount of packaging they use.
The rise of online sales is indonesia mobile number list accompanied by services that make it possible. As e-commerce grows in popularity, so does IT work.
Born tech companies – those whose main activity is related to technology – account for 52% of the growth in total market value since 2015 .
Thus, each job in IT services and software development amounts to approximately 4.8 additional jobs.
Currently, the best online sales are not only limited to software developers or programmers, but different positions related to digital marketing are good options to offer at this time. For example, web design, content creator, data analyst, among other services that make an e-commerce site work.
Do you already know what products you will sell online? Find out how to set sales goals and achieve them.
How to take advantage of the best online sales?
Check out this data from Zendesk in its 2021 sales trends report: