Kunzwisisa Rwendo rweMutengi Mutsva

[DonalCerry]

Unoziva nezverwendo rwemutengi- kufambira mberi kunonzwisisika kunoteverwa nemutengi paanenge achitsvaga uye pakupedzisira achifunga nezvemhinduro yekutenga. Zvinotanga kana mutengi akaziva apain pointuye anoziva kuda kwavo mhinduro. Mushure mekutsvagurudza kwekutanga, vanosvika padanho rekufunga ravorwendo rwemutengi umo vanoongorora mhinduro dzakasiyana. Kana vachinge vaenzanisa maficha emumwe nemumwe anokwikwidza maererano nezvaanoda uye zvinangwa zvake, vanotanga kuita sarudzo yekutenga.

Asi itsva yakapindarwendo rwemutengi inowedzera kupfuura Nhamba Yefoni Mutungamiriri chikamu chesarudzo, ichienderera mberi kwenguva refu mushure mekunge chibvumirano chahwina. Zvinotanga nembiru nhatu dzakafanana dzinozivikanwa nevatengesi uye vanoda, asi zvinotora izvi kune imwe nhanho nekuwedzera yakakosha post-sarudzo yekubata mapoinzi kuti ive nechokwadi chekugara kwenguva refu kwevatengi uye kugutsikana. Takaisa nhanho imwe neimwe yenew inbound mutengi rwendokuti ikubatsire kuchengetedza vatengi uye kuchengetedza kwenguva yakareba kukura zvakanaka mushure mekutungamira kwave mutengi.

Mune ino yekutanga nhanho, mutengi anoedza kuisa yavo chaiyo pain point kana chinodiwa muchirevo. Mibvunzo yekutsvaga yechikamu chekuziva kazhinji inotora maitiro emibvunzo. Semuenzaniso, mumwe munhu ari muchikamu chekuziva chekutsvaga chigadzirwa chekushambadzira anogona kutsvaga zvinhu zvakaita sekuti, "Maitiro ekugadzira hurongwa hwekushambadzira zvemukati," "zvikonzero zvekukwira kwepamusoro" uye "CRO chii?"

Kana vanhu vari mumhando yekutsvaga, inguva yakanaka yekutora pfungwa dzavo nayokeyword-optimized content,PR, kuparidzira, zviitiko zvedzidzo, uye webinars. Wedzera kusvika kwako nekusimudzira zvirimo pamapuratifomu uko vatengi vako vakanaka vari kupedza nguva yakawanda. Kuti vangangove vatengi vakuwane iwe kuburikidza nekutsvaga kwewebhu organic, iwe unofanirwa kugadzira zvedzidzo zvemukati zvinotaura nezvemarwadzo avo uye chinzvimbo murwendo rwemutengi.

Iwe haudi chero chero munhu anoshanyira yako saiti; iwe unoda kukwezva vanhu vanonyanya kuve vanokwanisa vanotungamira uye pakupedzisira, vanofara kwenguva refu vatengi. Asi iwe unokwezva sei iyo chaiyo traffic? Nekushumira kumusoro zvinoenderana uye zvinoenderana nenguva. Vashanyi uye vanotungamira vanowana yako yepamusoro-ye-funnel (ToFu) yemukati inobatsira inogadzirirwa kuenda kune inotevera nhanho yerwendo rwemutengi: kufunga.