The classification can be based on the actions they perform, their profile, their conversion potential, or some specific criteria you define for that purpose.
Omnichannel
There are some platforms that allow you to manage all btc database communication channels with the user: from email and physical stores to online chat. This allows customer service to provide responses quickly and through the appropriate medium.
There are CRM software programs that also include your social media audiences. With this feature, you can track your customers' preferences, mentions, interactions, and posts related to your brand.
Integration
It's important that your CRM offers integration capabilities with the systems your company uses. There are platforms that can be complemented with calendars, workforce management systems, document management, cloud storage, and other possible connections.
The idea is to have the largest amount of data in one place and at the same time to optimize its use collectively. Integration with CRM software is essential to achieving these objectives.
According to Harvard Business Review , integrated CRMs can have a significant competitive advantage and, in some cases, double sales each year.
Now that you know the key features of a good CRM, let's compare two very popular CRMs: RD Station and ActiveCampaign. Below, we'll show you the advantages and disadvantages of each so you can choose the one that best suits your company's needs.