The first tip is to make the most of the free tool and download the various metrics to compare results over different periods.
With this information and the knowledge of the strategic actions implemented, you can gain a panoramic view of your marketing efforts and flawlessly plan your next campaigns.
2. Second, keep in mind that having reliable information is betting database the first way to solve a problem. If you see it, you can solve it. So, if some of your site's pages aren't getting the results you want, don't get discouraged: Google Search Console is your opportunity to improve.
By modifying your titles or replacing your content with more effective content, to name a few options, you can increase organic traffic. When managed well, weaknesses are potential strengths.
3. The third tip is to stay constantly updated. Analytics results may show a drop in rankings for different keywords or less traffic to some pages. These variations depend not only on the effectiveness of the campaigns at the time of their implementation, but also on audience behavior. Therefore, it's important to stay on top of trends and monitor your audience to stay ahead of what they're searching for.