Instagram Live broadcasts can help you, like other video formats, create product tutorials. Being live, they have an air of authenticity that makes them more real for the audience, as the product is being tested at that very moment, and users can interact and answer any questions.
Another excellent option for this type of broadcast is to organize special employment database events and broadcast them live. It doesn't have to be an event exclusively for your brand; you can, for example, be part of one as a sponsor.
This way, you offer, in addition to product information, a new experience that invites you to connect with your audience and build an engaged audience on social media.
How Brands Use Instagram Live? 3 Examples
Now that you know the benefits that Instagram Live can bring to your brand, we'll analyze three cases of organizations that successfully use live broadcasts on this social network.